Are you Unforgettable? A Question for all those in the Entertainment Biz

This is a short blog post, but simply a question that all of us in the entertainment/are business should be asking ourselves.  I see so many faces on social media.  Actors, filmmakers, writers, directors, musicians, etc, etc.  So many faces, how do you expect me to remember them all?  Now obviously, if you spend time chatting with someone on Twitter or Facebook or even better meeting in person you'll remember them.  But just stop for a second and ask yourself: Just by glancing through people's profiles on SM sites, do people remember you, if they haven't met you or chatted with you?

I'll meet someone once, in person, and they'll have something unique about their personality or the way they look or point-of-view, and it will stay with me.  It should be the same way with social media.  You only get one chance to establish some form of memory recognition... then they move on.

Two main things I learned a few years ago about marketing that apply to the entertainment business:  Meme and identity.

First identity: you need to find out who you are, what makes you special and unique and to monopolize on that fact.  If you don't establish your identity then others will do it for you, and it won't be what you want to be remembered for. 

Second, meme:  a phrase or an image that cause memory recognition that people will identify you or a brand with.  For instance, the golden arches or McDonald's or the Lion for MGM.  Meme can only be discovered after you have figured out your identity. 

The real issue here is to spend some time doing some serious soul searching.  People work, work, work, work their entire life... then they hit like 45 or some other age where they stop and ask: "Who am I?" .  No matter what your age is, or even your occupation spend some time thinking.  Asking the hard questions about who you really are.  Then focus on that.  Everyone is unique.  You don't want to blend into the crowd.