Building Something Bigger: The House That Jack Broke Moving Forward

Film Tour

I've have planned for a long time to get the film to audiences in Maine.  The film is set in Maine and the people there would love to see the film.  But I found myself faced with a major demographic issue.  Maine has a population of about 1.3 Million spread out over 35,385 sq mi.  Basically the bulk of the residents are spread out all over the place.   Movie theaters won't allow me to screen on Fri-Sun because of contracts with the big studios so accessibility just went out the window.  Going to a movie theater  on a Monday through Thursday is a major ordeal  The reality is that if you took a poll most of them watch very few films in the movie theaters, but instead on a source that is much more accessible.

Technology has changed everything

You want to watch something you can watch it with just typing a few buttons on key board and the click of a mouse.  In the matter of hours a short film on youtube can go from unknown to superstar because of accessibility and viral ability of the Internet.

The value of The House That Jack Broke is the story.  If someone loves the story they'll share their excitement with their friends.  If I show the film in Michigan on a Thursday people can post their excitement on Facebook, but their FB friends can't share in the experience because there isn't easy accessibility to the film.  The online conversations basically die because people aren't able to have a mutual experience with the film.  One person watches and comments, the other just basically waits to see if comes to their area.  And the fact is people get really bored waiting for your film and move on to something else.

What's a Festival?

Go back to the original meaning.  It means to "celebrate something".  Back in the day people used to have harvest festivals when they celebrated a good crop and the fact that they weren't going to starve in the winter.  In reality that is what filmmakers are doing when they do a premiere.  They are celebrating the accomplishments of the cast and crew and allowing the audience to experience that celebration with them.  It has a very communal experience.  People aren't just watching a movie, their part of something bigger.  Why can't we have our own "celebration" online?

May 3-5th Our Online Exhibition of THTJB

We have decided as producers that it's time to take the film to a much broader audience.  It's not just about taking it to just one more state anymore, it's about taking it everywhere at once.  People want to see it in states across the U.S. and Canada and overseas?  Then let's get it to them!

For a limited time period: May 3-5th, a 3 day weekend, we're going to be showing The House That Jack Broke on Vimeo for a small fee.  It's like renting a movie online.  Then we're going to ask the audience to post their comments on our Facebook fan page and share the link with their friends.  The film will be a slightly improved version of the one showed at our Michigan Premiere (will continue
showing Awakening right before the feature).


People want to see the film?- give it to them!  Time to screen "out of the box".