My Econimic Stimulus Plan for Indie Films

El Mariachi Meets Star Wars???

by: John W. Bosley

Why is indie filmmaking dying? Why is it that there are more festivals, more content, yet less successful new filmmakers? I have a simple answer: We're not bringing enough to the show.

There is better equipment, but independent filmmakers aren't making better films... They are just making more of them. Imagine a tourist attraction like Six Flags or Disney World. Instead of a bracelet to ride every ride, you have to pay for each one. Tons of people, when the economy is great, are coming to enjoy the rides and every ride is making money... But, when times are tough and if you have to pay for each one, then people are pickier... some of the smaller rides won't make any money.

The definition for independent film is a film done independently of Hollywood money, which can be a little fuzzy... George Clooney can make a film from his own bank account (made by working as an actor on Hollywood films) and it is called an indie film just as much as some kid scrapping together his tax refund to shoot something in his backyard.

What made indie filmmaking different was the so-called "digital revolution?" Cameras became more affordable, people were able to shoot more and risk less. What happened wasn't better content, just more of it.

So how do we change it? Anyone who follows me on Twitter and has read my bio knows that I don't describe myself as an "independent filmmaker," but instead a "revolutionary." This is my reasoning: Indie films have a reputation of being either "small personal films" or "cheap B movies." I hate to be so honestly blunt about it, but I will be. My concern is the audience's expectations. Most expect all independently produced films to look alike. With all the new technology available, "the sky is the limit" and yet we still see the same material.

If you have a great "small personal film" that you believe needs to be made, than please go ahead a make it. Just don't do what many filmmakers I've met via Twitter and elsewhere have done. If you want to make something that looks more like a blockbuster film, don't settle for making a "small personal film" just because you don't think an indie filmmaker can accomplish a blockbuster. --Just do it!

Back to what is killing indies: we can't compete with high concept film ideas with our small concept ideas. It's plain and simple. If an average audience member has only one movie that they can watch, the majority will choose the high concept film over the small personal film. Simple statistics.

It used to be that if you had a celeb in your film, you would attract a larger audience. Both Variety and LA Times have reported that it isn't that way any longer. The only thing drawing people is a really great idea... and I would add also something that looks "hard to make." Since anyone can pick up a DV or HD camera for a few thousand... why should they pay to watch something they "think" they can make?

When I was a kid we were told that books were like visiting another world. I will watch a TV show that looks like my regular life, but I won't pay top dollar at a theater for a film about a regular life. I want LARGER than life.

My point is that you need to make your film feel larger than life. You don't have to change the premis, just give it a grander feel. But that would be too difficult, right? I thought so too... than I decided to "push the envelope" with AMNESIA and realized that when I was done production I could have "pushed it" even more. Trying the impossible, isn't as impossible as you might think. The truth is, my greatest lesson from my project was that "we are only restricted by the limits of our imagination."

A great example of going big was the movie Snow White. In today's terms it wouldn't count for much, but in the 1920's it was unimaginable for someone to make a animated full length feature film. However, Disney figured out that by doing "keyframing" he could make something that large without having to hire all pro animators. [The concept of "Keyframing" came from Snow White. He would have the pro animators draw the "key frames" while having the apprentices do the frames that would be less noticeable within the scene.] By doing this he cut down his budget and created a piece of history.... he just found a way.

What we need right now is El Mariachi meets Star Wars: a low budget film with an grand high concept idea. [El Mariachi was Robert Rodriguez's 7k film that caught Hollywood's attention.] If that happened it would catch everyone's attention.

How can we call it a "digital revolution" if nothing much really changed?

(If you still want to pursue a "small personal film" then I would recommend building a fan base by connecting on sites like Fans of Film or rebfest.com)